The Coast Guard is taking a major step toward modernizing its digital presence with a redesigned website — a change that will affect not only how we communicate with the public, but how many of us do our jobs.
The new and improved public-facing website, which is expected to launch in in late 2026, will consolidate multiple Coast Guard domains into a single platform. The goal is to make it easier for the public to find accurate information, while making content management faster, clearer, and more consistent for all audiences.
Every decision in the process is guided by leadership and backed by data on how people actually use our site. Ultimately, this will help us meet our Force Design goals by making the Coast Guard more adaptable, technologically savvy, and ready for whatever comes next.
Why this matters
Today, information about the Coast Guard lives across multiple websites, platforms, and formats. This fragmentation makes it harder for external audiences to find what they need and harder to keep information current, consistent, and compliant.
The new website will:
Whether you manage web content directly or rely on public-facing information to support operations, recruiting, outreach, or stakeholder engagement, this redesign improves how the Coast Guard communicates.
What’s changing
One unified public website
Multiple Coast Guard public domains will be merged into a single platform, allowing users to find information and services more easily while simplifying workflows for content managers.
Structured, plain-language content
All content will use approved templates, standardized tags, and plain language guidelines. This improves clarity for users and boosts search engine optimization (SEO), making Coast Guard information easier to find and understand.
Stronger governance and brand alignment
Once the redesigned site launches, CG-OPA will manage the content approval process for adding or changing public web content. This ensures updates are timely, accurate, on-brand, and aligned with Coast Guard priorities. A dedicated Brand Team will also formalize visual identity, tone, and voice standards.
Data-driven decisions
The redesign is guided by analytics and discovery insights from tools like Google Analytics and SiteImprove, ensuring improvements are based on how real users interact with Coast Guard content, not assumptions.
Internal content handled separately
A separate team is developing a strategy for internal-facing content to ensure resources for employees are organized, accessible, and fit for purpose.
Timeline
The project will follow a phased approach, with:
This approach allows the Coast Guard to adapt quickly and improve the site as needs evolve.
What should members do?
-
Stay informed. Look for updates through MyCG articles, briefings, emails, Quarterly Content Manager meetings, Teams channels, and direct communications.
-
Prepare for new processes. If you manage or contribute to web content, expect new templates, workflows, and governance policies.
Looking ahead
This website redesign is more than a technical upgrade. It’s a cultural shift toward clearer communication, smarter workflows, and a stronger Coast Guard presence online. By working together and embracing these changes, we’re building a digital platform that better supports our missions, our workforce, and the public we serve.
For more information, check out our FAQ. If you have additional questions or concerns, please reach out to the CG-COMMS web team through your normal points of contact, or to Rodrigo.Brinski@uscg.mil.
-USCG-